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The Revenue Accelerator Lib/E: The 21 Boosters to Launch Your Start-Up
by Allan Colman

Alexander’s review
Sep 21, 2022

Dr. Allan Colman knows of what he speaks. There’s a sense of appropriate, professional and self-assuredness with the tonality of his new work, The Revenue Accelerator: The 21 Boosters to Launch Your Startup. “I was never taught how to sell. But by going through the struggles, obstacles, roadblocks, challenges, wrong turns, and searching for real opportunities, my self-education took hold. I wrote 21 Accelerators To Launch Your Start-Up to help you avoid many of the problems start-up entrepreneurs experience in making the leap from building their product or service to selling it,” he writes at the beginning of the book. “…I (craft) my pitch meetings much more carefully, and the 50 speeches I was doing annually for several years focused on problem solving and benefits. These and many other lessons are incorporated into this book to make your transition from building the product/service to successfully selling it.” Fair enough, and the read does just that. The Revenue Accelerator sort of feels like the Ask Jeeves of startup advice manuals, and overall business and leadership advice books in general. It’s clear Dr. Colman wants to create something that is essentially the penultimate guide to success, and he himself succeeds in this endeavor on more than one occasion. The read is broken down into densely detailed chapters, all of which are packed to the brim with information respective to their select subtopics. Each one of these subtopics are called, in titular style, Accelerators. Colman is also not afraid of making things personal. He writes in vivid detail about his own experiences climbing the corporate ladder, unafraid to humbly admit mistakes made in the process.

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It’s that mixture of brash, almost tough-talking confidence, along with genuinely objective, knowledgable passages that elevates the book. I felt like I was actually in good hands for once, rather than someone telling me how much I was so.
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