Skip to main content

Are There Really “Magic Pills” for New Business Development?

Written by Allan Colman on . Posted in Attorney Marketing, Business Development, Content Marketing, Conversion Rate Optimization, Law Firm Marketing, Marketing Partners, Online Marketing.

ACCELERATE NEW BUSINESS DEVELOPMENT NOW
Chapter 2

Are there really “magic pills” for new business development?

Following our last post, on what happens to your new business development efforts when you are not in the “accelerator zone,” one wonders why isn’t everyone in business living in an “accelerator zone”? We find in our work that a primary reason is that most people don’t know what ingredients are necessary for leaders to new business development success. 36ixty Inc. cites 12 Essential Practices that lead to new business growth. They are branding, leadership, strategy, communication, team, value creation, core story, marketing, sales, customer experience, revenue and systems to manage all of these.

These 12 are not an end-all, cure-all or a series of magic pills. What they are equates to actual implementation of a business plan. They are especially applicable to firms and companies which are too often managed by consensus or collegiality. Practicing these 12 will lead to more clarity, focus and execution in new business development.

Our next chapter will address Business Development “Impact Areas”.

new business development