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Is Your Cup Full of Business Development Best Practices? II.

Written by Allan Colman on . Posted in Attorney Marketing, Business Development, Law Firm Marketing, Marketing for Law Firms, Marketing Partners.

Yes, these best practices for new business really do work.

4. regularly review unsuccessful business development efforts in regularly scheduled “post mortem” meetings. At the same time examine and validate the steps that have led to successful new business acquisition.

5. Fortify the business development program with targeting and pursuit efforts by specific practice groups, niche groups, offices and individuals. Take one step at a time and concentrate on those attorney marketing individuals who really want to develop new business.

6. Assure that your talent/skills building sessions are practical and tactical. Theory rarely motivates your marketers.

More next time.