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"i just lost my largest client."

Written by Allan Colman on . Posted in Attorney Marketing, Business Development, Law Firm Marketing, Marketing for Law Firms, Marketing Partners.

PROBLEM: I just lost my largest client.

RESPONSE: Manage your speakers, greeters, authors, communicators, trainers, marketers, etc.

RESULT: Properly assigned with concretely defined roles, the firm’s staff will become a kind of conveyor belt, with all their designated tasks funneling toward the actual sales moment. The pipeline thereby remains engineered to support the one final moment – closing new business – that justifies its existence in the first place. BUILD THAT BUSINESS DEVELOPMENT PIPELINE!