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GREAT MARKETING BOOKS

Written by Allan Colman on . Posted in Allan Colman, Asking for Business, Attorney Marketing, Business Development, Law Firms, Managing Partners, Marketing for Law Firms.

In one of the LinkedIn groups, there has been a lively discussion of recommendations for “great marketing books” for new marketeers. But while they all address marketing, there is nothing moving the reader out into actual business development. This provides me with a very self-serving opportunity to offer OWN THE ZONE – Dominate the Competition, published by Made For Success Publishing and found at Amazon, Barnes & Noble, Kindle, Itunes, etc.

“The real impact of the book is about transforming your business culture, erasing the artificial boundary between sales and professional service, and understanding the bottom-line benefits of speaking directly and honestly to client needs.” Larry Smith, Sr. VP LEVICK.

If you are on allancolman.com, download a free chapter. And for the first 10 people who send in the contact form, I’ll foward the book to you at no cost.

You can also reach me at acolman@closers group.com.