“Everyone is in Sales – It is the only way to stay in business.”

According to Harvey Mackey, a true marketing guru, ‘EVERYONE IS IN SALES – IT IS THE ONLY WAY TO STAY IN BUSINESS.”  It is the responsibility of all firm leaders to ensure that everyone, yes everyone, build relationships with their peers at clients, professional organizations and with their friends.

So when we heard a firm professional say, “My partner does all the selling; I deliver the work”, it was time to bring in the senior management.  Simple, common themes provided to everyone in an organization can really help develop and raise your profile.  So, just do it.