Skip to main content

Emails Do Not End in Handshakes

Written by Allan Colman on . Posted in Attorney Marketing, Business Strategy, Email Marketing.

Emails do not end in handshakes is a critical observation lawyers need to heed when on a new business development campaign.  My article in the March issue of Marketing the Law Firm is aimed at encouraging business people to head across the pond for a good old-fashioned face-to-face meeting.  Their message is spot on for attorneys who rely too often on email exchanges as a prime method of growing new business. For the complete article, http://www.ljnonline.com.

 

marketing technology