Skip to main content

Don’t Make Flying Pigs From Law Firm Rainmakers

Written by Allan Colman on . Posted in Attorney Marketing, Business Development, Content Marketing, Conversion Rate Optimization, Email Marketing, Law Firm Marketing, Marketing Partners, Strategic Planning.

It is stunning how many lawyers treat all leads alike, and market to the wrong prospects. Another major leadership mistake is asking law firm rainmakers to get out and prospect, which is analogous to “teaching pigs how to fly.” It would be far better to determine where each attorney needs the most business development help.

36ixty asks:
* Are they comfortable building rapport with new prospects?
* Do they know how to qualify the buyer/user?
* Will they build real value for clients?
* Can they create the desire to buy?
* How do they overcome objections?
* Do they close?

Use these questions and marketing training tools to bring along the next generation of law firm rainmakers.

Business Development, Law Firm Rainmakers