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Does Your Firm Have an "Enduring Competitive Advantage"?

Written by Allan Colman on . Posted in Business Development, Law Firm Leadership, Managing Partners, Marketing for Law Firms, Marketing Partners, Practice Group Leaders.

Does Your Firm Have an “Enduring Competitive Advantage”?

This often overlooked strategy needs to be recognized by all professionals. It requires energy, resources and time. But it is the key to long term, productive revenue development.

* Whenever and wherever you are with a client or customer, the brand discussion must be the same.

* Does your group assess client satisfaction on a regular basis?

* Are your professionals being trained to utilize a common approach to the core of your services and the differentiation with competitors?

* Do you require a simple strategic plan for each approach?

* Is there a review of the stage of growth with each relationship?

The answers to these and related questions will make a major contribution to your long term revenue growth.