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Do You Really Know Your Client? I.

Written by Allan Colman on . Posted in Allan Colman, Attorney Marketing, Business Development, Law Firm Marketing.

Do You Really Know Your Client? I.

Starting a new series with a collection of speed review questions that are essential to knowing your client. They come from my book, OWN THE ZONE – Dominate the competition and are on page 90 at www.ownthezonebook.com

1. Who is the decision maker? Are you sure? How do you know?

2. What other firms or companies are they using?

3. When is the last time they hired a new firm or company?

4. Do they prefer to communicate by email or phone?

More next time.