DO YOU HAVE A BUSINESS DEVELOPMENT VOCABULARY?

Written by Allan Colman on March 12, 2015. Posted in Law Firm Marketing, Marketing for Law Firms.

In our very first workshops with new clients, we provide the meanings of and examples of each of the following key business development keys. Master the vocabulary and you will master business development.
Send me a email if you need a definition.

1. Closing Quartet
2. Permission Marketing
3. Invisible Marketing
4. Economic/User Buyers
5. Force Multiplier
6. Opportunity Mind-set
7. “Touches”
8. Current % of “buyers.”
9. % of business from clients and referrals.

Add more and let me know.