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Do Not Stop at "NO"

Written by Allan Colman on . Posted in Asking for Business, Attorney Marketing, Law Firm Marketing, Marketing for Law Firms.

Even if a proposal for new business has been rejected, continue the pursuit with the same prospect or client. MAXIMIZING REJECTION is a concept that recognizes the potential customer has a lot invested in you by the nature of the time and study they put in during the selection process.

Stay in touch; send them updates; ask them to be on conference panels with you; remind them how much you can contribute to their business.

Keep yourself in that “CLOSING ZONE,” creating more scoring opportunities for the future.
This is the 14th step in Chapter 1 of www.ownthezonebook.com.