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COMBAT COACHING 2015

Written by Allan Colman on . Posted in Attorney Marketing, Law Firm Marketing, Marketing for Law Firms.

In the first column, we defined Combat Coaching. If you are now ready to become more aggressive and productive in growing your business, consider the following. Every firm and organization has a number of tools that they aren’t using effectively. The more that you look at your own organization or your own business development approaches – with or without the help of a business development consultant – the more you’re going to find:

* Underperforming assets;
* Overlooked opportunities;
* Hidden assets;
* Under-valued relationships and
* Under-utilized collaboration opportunities.

Make January the start of this ongoing effort to grow your business. Step back from working “in” your business and take time to work “on” your marketing and business development opportunities and challenges. Remember, your competitors are.