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COMBAT COACHING

Written by Allan Colman on . Posted in Allan Colman, Attorney Marketing, Law Firm Leadership, Law Firm Marketing, Practice Group Leaders.

At the Closers Group, we talk a lot about our CLOSING ZONE approach to business development. We focus on the importance of having your strategies and tactics practiced and ready so that, when you meet face to face with prospects, you’ll be ready to close the sale. Marketing Guru Jay Abraham calls this
COMPETITIVE COMBAT COACHING. It is considered to be a professional but more aggressive and productive way of looking at growing successes.

As the competition for legal services intensifies and client budgets fight to stay stable as time goes on, doesn’t it make sense to look within your organization and build on what you already have? In the next blog, we’ll examine the first 5 tactics we employ to strengthen business development efforts.