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CLIENT RETENTION – WHAT COULD BE BETTER?

Written by Allan Colman on . Posted in Allan Colman, Asking for Business, Attorney Marketing, Client Retention, Marketing for Law Firms.

In our last column, we identified steps that contribute to keeping your clients. It is a key to business development success. In addition to turning clients into your advocates, we recommend to our own clients that they:

* KNOW WHAT’S WORKING AND WHAT COULD BE BETTER — Find out by conducting regular client satisfaction visits or discussions to enhance client retention opportunities.

* FOCUS ON MORE THAN JUST WHAT YOU’RE DOING NOW — Cross-selling other practice group services is a solid approach to marketing.

Two more clues that we suggest will be in our next column.