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Client Retention – 3 Reasons Why Clients Leave

Written by Allan Colman on . Posted in Allan Colman, Business Development, Law Firms.

Understanding why clients leave is critical to knowing how to retain clients. According to Jay Abraham in his book “Getting Everything You Can from Everything You’ve Got”, there are 3 primary reasons even long term clients leave:

1. Lack of contact leads to their forgetting you;
2. Their situation changes;
3. They become dissatisfied.

As discussed in an earlier column on why clients leave, COMMUNICATION is the key.