Non-Profits Need to Go, Know, Read
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BUSINESS ETHICS? REALLY?? YES!
BUSINESS ETHICS? REALLY? YES!
Possessing a high standard of business ethics is an absolute requirement for successful entrepreneurs. Moral standards should steer your decisions. According to the American Marketing Association Statement of Ethics in 2014, all businesses should hold the following ethical values:
Honesty: be forthright in dealings with customers and stakeholders.
Responsibility: accept consequences for marketing decisions and strategies.
Fairness: balance justly the needs of the buyer with the interests of the seller.
Respect: acknowledge the basic human dignity of all stakeholders.
Transparency: create a spirit of openness in marketing operations.
Citizenship: fulfill the economic, legal, philanthropic, and societal responsibilities that serve stakeholders.
What is the Most Underutilized Social Media?
Paper, yes paper is the most underutilized social media. Text, Twitter, LinkedIn, Facebook, emails, electronic filings are now consuming 85-90% of communications received by corporate and agency attorneys and executives. Do you really think your social media messages pitching new work get through?
It is simple! If you want something actually placed on a suspect’s or prospect’s desk, put it in an envelope or fax it. Just think of the response rate you will receive.
Fax me your response at 310-618-1122.
A major theme of The Revenue Accelerator is to get you thinking about marketing and promoting during the development stages of your new campaign. Look at your prospects first, determine if there really will be active interest, and then – and only then – begin developing it.