Show “Em You Mean Business
Show ‘Em You Mean Business – Your Presentation
Phase III. CLIENT PROSPECTING PLAN
• Be ready to answer any and all questions.
• Be transparent, direct, and confident.
• Support your presentation with take-aways, visuals, and detailed success stories from previous and current clients.
• Stress your firm’s interest, qualifications, and commitment your similar and successful experiences.
* Maintain communication with the prospective client to show you’re keen to win the business and to prove you are eager to begin the project.
* Thank the client for the opportunity to present your firm and possibly work with them.
* Gauge the success of the presentation by the win or loss of the business, or the company’s reaction and don’t forget that future business still counts as a success.
* So make sure you stay in touch and always conduct “post mortems'” with your team. .
Meeting with your prospects takes you a step closer to the heart of the CLOSING ZONE, so ensure you and your colleagues are prepared. The more that you know about your prospects, clients, and what to expect, the better your chances are of locking up another win by securing new business.
To achieve victory, a meticulous 4-Phase Prospective Client Plan is essential. Thorough research, clear communication, impactful presentations, and diligent follow-up are the keys to success. Combine this with the Closers Group’s 4-Step Approach, differentiating marketing, business development, business generation, and client retention, to dominate the competition and secure a prosperous future for your professional service firm.
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