Acceleration is about generating new business development successfully in less time. In order to enter the “accelerator zone”, one must first understand what happens when you are not in the -accelerator zone-. Chances are that you:

• Put growth before value;
• Don’t know what you stand for;
• Have a strategic plan that is gathering dust;
• Aren’t sure how to create a commitment-based culture;
• Don’t have a core story;
• Have not deployed all the marketing tools available;
• Have undervalued the sales process;
• Haven’t modified or eliminated outdated policies.

Sound familiar? Where does your law firm fall in addressing these? Does firm management address issues such as these? If they did, is firm “leadership” capable of major refinement? Would they even understand the value of moving their firm into an “accelerator zone”?