BUSINESS ETHICS? REALLY? YES!

Possessing a high standard of business ethics is an absolute requirement for successful entrepreneurs. Moral standards should steer your decisions. According to the American Marketing Association Statement of Ethics in 2014, all businesses should hold the following ethical values:

Honesty: be forthright in dealings with customers and stakeholders.

Responsibility: accept consequences for marketing decisions and strategies.

Fairness: balance justly the needs of the buyer with the interests of the seller.

Respect: acknowledge the basic human dignity of all stakeholders.

Transparency: create a spirit of openness in marketing operations.

Citizenship: fulfill the economic, legal, philanthropic, and societal responsibilities that serve stakeholders.