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BUSINESS DEVELOPMENT IN 5 MINUTES A WEEK

Written by Allan Colman on . Posted in Marketing for Law Firms.

MOST FIRMS who approach us looking for business development and sales training want fast results. Many of them are surprised when we say that a dedicated 5 minutes per week is all it takes to put a plan into motion:

** It takes 5 minutes a week to make a phone call or touch base.
** 5 minutes a week is long enough to send an email to a client or prospect.
** In 5 minutes, a meeting can be arranged.
** Committing to writing an article and jotting down a list of topics —
can be made in 5 minutes.

THE ACTIONS themselves will take longer, but by dedicating just 5 minutes per week to generating new business, you will be setting a course marked by true efficiency and will be on the path to business development success.

INDIVIDUAL MARKETING PLANS – A WASTE OF TIME

Written by Allan Colman on . Posted in Law Firm Marketing, Marketing for Law Firms, Marketing Partners.

Rather than individual marketing plans, why not consider asking the professionals at your firm to make a BUSINESS GENERATION COMMITMENT. When done quarterly, the five-line commitments discussed in our previous 2 columns (or 10 if you include an additional five lines for a review of what was accomplished during the previous quarter) would:

* Shift the focus from marketing the firm to growing new business.
* Provide management with a simple tool to review, support and advise each professional with
regard to his or her actions or non-actions.

Business development goals should be smart goals, specific, measurable, attainable, realistic and time-
-based. A BUSINESS GENERATION COMMITMENT system is very smart. Need help getting started?