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FIVE THINGS YOU NEED TO CREATE A HIGHLY SUCCESSFUL STARTUP

Written by Allan Colman on . Posted in Allan Colman, Business Strategy, Entrepreneurial Startups, Entrepreneurship, Startuups.

Allan Colman

Allan Colman• YouRevenue Accelerator Expert 🚀 | Speaker 🎤 | Professor of Marketing 👨‍🏫 | Author of The Revenue Accelerator 📘

Five Things You Need To Create A Highly Successful Startup
An Interview With Tyler Gallagher
Authority Magazine

Ok super. Dr. Colman, here is the main question of our interview. Many startups are not successful, and some are very successful. From your experience or perspective, what are the main factors that distinguish successful startups from unsuccessful ones? What are your “Five Things You Need to Create a Highly Successful Startup?” If you can, please share a story or an example for each.
In order to get others to notice and ultimately decide to purchase what you’re selling, here are five essential tips.
1.    Create a marketing strategy. First, make sure you look at the potential marketplace for your product or service. Overwhelmingly, entrepreneurs, financiers, executives indicate that the single biggest mistake startups make is not looking at the market before beginning.
2.   Develop your brand. A brand is not a logo. It’s not just an isolated image and tagline. It’s the feeling or essence of what you’re producing that ultimately resonates with buyers. Jeff Bezos said, “Your brand is what stays in the room after you leave the room.”
3.   Know your prospects’ business inside out. I always encourage new “sellers” to learn their prospects’ industries, their products, their real decision makers, and what internal pressures they may be experiencing. This helps to formulate those questions that are so critical to learning their needs and which of your solutions and benefits will fit.
4.  Prioritize building relationships. We place high value on building trust and establishing goodwill in every interaction. Our key strategy is “Find ’em; meet ’em; get ’em; keep ‘em.” Once you have a new client, customer, or even prospect, keep them.
5.   Identify financing opportunities. As I noted earlier, it’s difficult to obtain financing. You must first get your house in order. Potential lenders will want to examine your business plan, financial projections, revenue drivers, capital needs, marketing plan, customer lifetime value plans, and organization documents.
This was very inspiring. Thank you so much for the time you spent with this. We wish you continued success and good health!
Website: TheClosersGroup.com
LinkedIn: allancolman
Email: acolman@closersgroup.com
Book, Kindle, Audio CD at: https://amzn.to/3wjuLG8

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#startup #entrepreneurs

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We Did It! Amazon Best Seller

Written by Allan Colman on . Posted in Allan Colman, Asking for Business, Business Development, Business Strategy, Entrepreneurial Startups, Entrepreneurship.

WE DID IT!!!
Thanks to you, THE REVENUE ACCELERATOR – THE 21 BOOSTERS TO LAUNCH YOUR STARTUP has earned an Amazon Best Seller!

Accelerator Chapter 21

” Mary Bara, President and CEO of General Motors once said, “People will do the what if they understand the why.” Our readers learn that if they do understand the “why” of actively moving from product/service development to sales, they now know the “how.”

Think of your business like a hot-air balloon. While it is still tied to the ground, it can only rise so high. It has to burn fuel just to stay a few feet above the ground. But once you cut loose the tether, it can rocket to the sky, go for miles, and grow. Businesses in the fledgling stages may feel that way too. It takes a lot of mental energy, a big learning curve, and persistence to get it to where it starts to pay off.

Having advised or mentored over 100 startups, I recognized early-on that a key to entrepreneurs’ future success was for them to begin thinking about their next steps while still deve #business loping their product/service. THE REVENUE ACCELERATOR Success Roadmap helps you in three major ways:

* Making your efforts more productive;
* Helping you concentrate on what really works;
* Providing a simple, visual system to set and track prospecting and
results.

Using the simple, non-time consuming Accelerators we suggest, you will be in a position to make that future product/service of yours successful.

I’m with you all the way” Allan Colman

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Sage Thought Leadership Podcast

Written by Allan Colman on . Posted in Allan Colman, Business Development, Business Strategy, Entrepreneurial Startups, Entrepreneurship.

-Sage Thought Leadership podcast
dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.
https://lnkd.in/guSHUEJU

Link – https://lnkd.in/gVxqV76X
https://lnkd.in/ge3jkRhp

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THERE ARE NO GUARANTEES

Written by Allan Colman on . Posted in Allan Colman, Business Development, Business Strategy.

THERE ARE NO GUARANTEES IN BUSINESS #business

In life and in business dealings, there are no guarantees. In my role as a business accelerator advisor, I’m often asked about the likelihood of success for various sales approaches. Rather than offering a definitive answer, I often draw on Jay Abraham’s responses to hypotheticals.
Will everything work out as well as we expect it to? Hardly.
Will some of the things we hope for not happen or turn out worse than we expect them to? Undoubtedly.
Will there be some things that turn out better than expected? Probably.
Will you uncover more opportunities as things progress? Yes, if you pay attention.
After hearing responses to the above questions, I typically ask “Will you do everything in your power to make the result of this business opportunity an outstanding success?”
Put the effort in. Then work, work, work until you see the results.

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BUSINESS ETHICS? REALLY?? YES!

Written by Allan Colman on . Posted in Allan Colman, Asking for Business, Business Strategy, New Business Development, Online Marketing, Social Media.

BUSINESS ETHICS? REALLY? YES!

Possessing a high standard of business ethics is an absolute requirement for successful entrepreneurs. Moral standards should steer your decisions. According to the American Marketing Association Statement of Ethics in 2014, all businesses should hold the following ethical values:

Honesty: be forthright in dealings with customers and stakeholders.

Responsibility: accept consequences for marketing decisions and strategies.

Fairness: balance justly the needs of the buyer with the interests of the seller.

Respect: acknowledge the basic human dignity of all stakeholders.

Transparency: create a spirit of openness in marketing operations.

Citizenship: fulfill the economic, legal, philanthropic, and societal responsibilities that serve stakeholders.        

WOMEN ENTREPRENEURSHIP REPORT

Written by Allan Colman on . Posted in Allan Colman, Business Strategy, Entrepreneurship.

WOMEN ENTREPRENEURSHIP REPORT

We are moving in the right direction! In 2020, both the Women Entrepreneurship Report and the African American Women Entrepreneurship Report noted that investments for women and minority-owned businesses have gone up, with total capital increasing from $5,000,000 in 2016 to 35,000,000 in 2019.

The statistics in the Women Entrepreneurship Report also showed that women and minorities are actively sourcing funding as follows:
35.38% Finding and working with small business development centers.
34.38% Incubators.
34.38% Co-working spaces.
28.13% Business accelerators.

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BOOMERS TO Z’ERS

Written by Allan Colman on . Posted in 4 GENERATIONS, Allan Colman, Business Development, Business Strategy, New Business Development.

BOOMERS TO Z’ERS

It goes almost without saying that different groups interpret messages differently. Using the correct message channel requires careful preparation. Encoding a clear message is more complicated today because selling your product or service may be of interest to any of the four major generations currently vital and active in our world.

·       Baby Boomers: Born between 1946 and 1964, Boomers are a group with significant incomes who are looking for solutions in selecting products and services.
·       Gen Xers: Born between 1965 and 1977, Gen X is a smaller group than the Boomers. With their kids no longer their main focus, their tastes for products and services are in flux. Selling to them requires more detailed research on specific needs and concerns.
·       Millennials: Born between 1978 and 1994, Millennials are beginning to collect savings and they work well with technology. Concerned with costs, they spend more time analyzing purchasing options and waiting for sales or specials, and they want to see others successfully using a product or service before committing.
·       Gen Z: Those born since 1995 think and act online. They are “digital natives” and want to hear from you via text, call, Zoom, etc. As this group matures, they will have a greater impact on the economy and be in control of significant purchasing decisions.

Your product or service will require completely different sales approaches depending on which generation you’re marketing to. You may limit your targeting ultimately to only one or two of these groups. Spend time researching the survey data and demographic details of each group and take special note of their differences. These will impact how you tailor the need and use for your product to them.

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