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DOES YOUR 2024 MARKETING PLAN ADDRESS?

Written by Allan Colman on . Posted in Allan Colman, Keynote Speaking, Sales, Sales Acceleration, Speaking and Workshops.

Does your 2024 Marketing Plan Address?

1. The Economic Buyer?
2. Overlooked Assets?
3. Hidden Assets?
4. Opportunity Mindset?
5. Value Creation?
6. Customers Experience?
7. Unique selling proposition?
8. Competitor analysis?
9. Marketing Strategy?

Answer these today and tomorrow and know what your most important marketing opportunity is today – and then get it.

Written by Allan Colman on . Posted in Allan Colman, Business Strategy, Keynote Speaking.

My Keynote in Birmingham – Join Us

USASBE- United States Association for Small Business and Entrepreneurship

Ready to skyrocket the revenue for your organization? This action-packed summit is designed to distill unique methods for bringing in more dollars for startups, businesses, and nonprofits.


Explore 21 proven Revenue Boosters, grounded in real-world works, not just theory.  Learn how to unleash untapped potential and craft a detailed action plan by selecting 5 Boosters for a targeted 90-day Revenue Sprint. Also to be discussed is the power of a simple visualization tool to guide the tactics, tools, and success.

Summits are included in your USASBE 2024: Forging the Future Together registration. Register today at https://lnkd.in/eTB7biuZ

Allan Colman

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From This Morning’s Sales Seminar – Pre-Meeting Preparation

Written by Allan Colman on . Posted in Allan Colman, Entrepreneurship, Keynote Speaking, Sales, Sales Acceleration, Speaking and Workshops.

FROM THIS MORNING’S SALES SEMINAR

Pre- Meeting Preparation

1. How do you define the current relationship?

2. What is the client/customer’s satisfaction with your work? Can you be sure?

3. What are your contact points within your own company/firm and all those of the client’s?

4. How do you rank yourselves on activities considered important by your customers and how would they rank you on:
A. Understanding their business?
B. Client/customer focus?
C. Dealing with unexpected changes?

5. Before deciding on the best approach to the prospect, does your relationship need reinforcing? Do you even have a relationship?

6. What internal pressures on your client might impact their receptivity to additional purchases from you?

7. Who is (are) the final decisionmakers, the user of your service or product plus a budget/finance executive?

Our Amazon Best Seller, THE REVENUE ACCELERATOR, can be acquired at:

https://amzn.to/3tODe5V

#salescoaching hashtag
#revenuegrowth # Entrepreneurship
…see more

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From One of My Seminars – “Why Should I Hire You?”

Written by Allan Colman on . Posted in Allan Colman, Sales, Sales Acceleration, Speaking and Workshops.

From One of My Recent Sales Seminars

WHY SHOULD I HIRE YOU?

When preparing a proposal, getting ready to make a pitch, or in the middle of negotiating a contract, you must know what’s on the prospect’s mind. Here are the questions in their minds. How many can you answer?
1.    Do you know what’s happening in our marketplace?
2.    Can you possibly understand the pressures I’m under?
3.    How can I measure your results?
4.    Can you describe the risks I’m taking if I hire you and your firm/company?
5.    What do you know about our competitors and their products?
6.    How do you typically provide information to your customers and clients?
7.    How can you support me in my dealings with the executives and Board of Directors?
8.    How do you bill?
9.    As you think about staffing this engagement, who are the people you will assign?
10.                       What are your expectations for earning our business?
11.                       Tell me 3 reasons why your are better than Company/Firm X.
12.                       Beyond your Diversity Committee, what do you really do?
13.                       Do you understand how we communicate internally?
Now, go back, get ready, really prepare, and win that new business.
The Revenue Accelerator,our Amazon Best Seller, can be acquired at
https://amzn.to/3tODe5V
# Sales Presentations # Revenue Growth #Entrepreneurship

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Proud to Be Speaking at NYU

Written by Allan Colman on . Posted in Allan Colman, Keynote Speaking, THE REVENUE ACCELERATOR.


Proud to Be Speaking
At
NYU Entrepreneurship Alumni Network
November 2, 2023

“Join the NYU Entrepreneurship Alumni Network for a scintillating lunchtime conversation on revenue growth with Dr. Allan Colman (Wagner Graduate School). Business Development Expert, Speaker and Author, Dr. Colman crafts a compelling reason for the audience to perk up and pay attention to the keys of revenue acceleration.
“THE PROFIT LAB distills unique methods for bringing in more dollars from what companies are already doing, as well as what they are not doing. Proven by Dr. Colman’s extensive 30+ year career in sales consulting, he explains how anyone from seasoned professionals to start-ups can see 60% to 200% revenue growth within a year.”
#Entrepreneurship #Sales Consulting # Start-ups

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IT’S NO BULL -Listening Should Permeate Sales Training

Written by Allan Colman on . Posted in Allan Colman, Conversion Rate Optimization, Entrepreneurship, Sales Acceleration.

IT’S NO BULL!
– Listening Should Permeate Sales Training

The art of listening should permeate sales training (yes training). It is a critical part of every marketing plan and be a strategy to use during every concerted business development opportunity. Listening and responding to a client or prospect’s needs are imperative if you want to win or keep a client.

One IBM sales training rule was get your client talking 60% of the time. Plan your questions ahead, address their needs and present your solutions. And it will demonstrate how important to you relationship building is.

No bull – don’t just show up and offer new products or advice.

#Sales Consulting, #Entrepreneurship, #Revenue Acceleration

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