Can You Get More Leads When Speaking? III.

Written by Allan Colman on July 8, 2015. Posted in Allan Colman, Asking for Business, Attorney Marketing, Business Development, Law Firm Marketing, Marketing for Law Firms.

These next 3 tactics to generate leads from your speeches, workshops, etc. need to occur before the engagement.

7. “Merchandise” the presentation: i.e. post the speech to your website, send it as an eblast; include it on your social media pages; and get it to journalists who may be covering related topics.

8. Circulate an internal note urging others at your firm to attend the presentation. Marketing staffers should attend as well as that can only help them to promote and follow up on the event.

9. Your firm should arrange to contact all sign-ups with a reminder a week ahead of the event. Call your own contacts a week before.

We have more coming but please share your ideas as well.