Can You Get More Leads From Speaking?

Continuing our series on making your speeches generate more leads and opportunities:

1. During the presentation or panel discussion, be on the lookout for opportunities to mention one or two relevant successes you and your colleagues have had. Do so, of course, in proper context, without being obviously self-promotional.

2. Any subject matter-related pretext for future contact is worth pursuing. For example, refer once or twice to an event, opinion, new legislation, etc., and say, “if you want more information on this, leave me your card.” Or consider distributing a simple survey on a substantive matter and promise to send the results to the attendees.

3. Make sure you ask the prospects you meet if it would be ok to contact them in the near future. It’s called “permission marketing.”

More on building business from speeches in the next several posts.