Business Unusual — Do You Really Have a Brand?

To determine if your firm will have “business unusual”, ask your colleagues if you really have a “brand.”  There are 12 components to accelerating revenue growth and the first is your firm’s brand.  Learn if it has any traction at all by asking each professional the following questions:

1. What industries/groups use your services now?
2. Which do you enjoy working with?
3. What % of your new business are from referrals and repeat clients?
4. Do you still use an old bio?
5. What are the only services you can offer to clients?
6. How would you describe your current stage of revenue growth?
7. If you were to ask, what would clients say about the value you bring to the table?
8. External perceptions of the firm?  of you?
9. Describe your firm’s culture

If you have true brand identity, you and the firm will have longevity!