Business Development “Gut Check” of the Day Written by Allan Colman on December 1, 2015. Posted in Allan Colman, Business Development, Business Strategy, Law Firm Marketing, Marketing for Law Firms. Referral Base Continuing with this series of “Gut Check” questions you should be asking about your firm’s business development opportunities and challenges, todays is: What under-valued relationships exist, such as a strong referral base? referrals, testimonials Previous Next