With prospects accessing information on so many different platforms, marketing professionals are wisely using a broad array of tools. These, in turn, are opening more opportunities for sales professionals — if they have their eyes open.
“Opportunities are like busses. If you miss one, another will be coming along” IF YOU HAVE YOUR EYES OPEN. (Quote from Sir Richard Branson.)
4. Email Newsletters – provides an opportunity to concentrate on building a “fan” base. Track not only the people who open the newsletters, but add those you meet at meetings and even neighborhood socials. And note that the very same content you are using in the digital advertising campaign can be used fr the newsletter.
P.S. In spite of what many marketeers say, well positioned newsletters do, indeed , have an impact.
5. Attending networking events – should be second nature for marketing professionals, not just the sales team. Building relationships at this stage is absolutely critical for ultimately winning new business by learning how and what they read and look for in content. And then apply it!!!
6. Speaking at conferences – brings your knowledge and relationship building skills in front of audiences. Or build a panel session with your firm’s/company’s clients giving them exposure as well. And where do you promote and advertise your speaking? Of course, you will use all of your social media and newsletters.
“RAINMAKING NEED NOT START OUTSIDE.
IT BEGINS UNDER YOUR OWN ROOF”
For our newest seminar on B2B Marketing, www.closersgroup.com
Part 2 of 3.
With prospects accessing information on so many different platforms, marketing professionals are wisely using a broad array of tools. These, in turn, are opening more opportunities for sales professionals — if they have their eyes open.
“Opportunities are like busses. If you miss one, another will be coming along” IF YOU HAVE YOUR EYES OPEN. (Quote from Sir Richard Branson.)
4. Email Newsletters – provides an opportunity to concentrate on building a “fan” base. Track not only the people who open the newsletters, but add those you meet at meetings and even neighborhood socials. And note that the very same content you are using in the digital advertising campaign can be used fr the newsletter.
P.S. In spite of what many marketeers say, well positioned newsletters do, indeed , have an impact.
5. Attending networking events – should be second nature for marketing professionals, not just the sales team. Building relationships at this stage is absolutely critical for ultimately winning new business by learning how and what they read and look for in content. And then apply it!!!
6. Speaking at conferences – brings your knowledge and relationship building skills in front of audiences. Or build a panel session with your firm’s/company’s clients giving them exposure as well. And where do you promote and advertise your speaking? Of course, you will use all of your social media and newsletters.
“RAINMAKING NEED NOT START OUTSIDE.
IT BEGINS UNDER YOUR OWN ROOF”
For our newest seminar on B2B Marketing, www.closersgroup.com