Start Your Speech With a Magic Trick
My colleague, Frank Mims V, offers this tactic to make your speeches yield more leads. “Magic” is a performing art that entertains audiences by staging tricks or creating illusions. These are called magic tricks.
Your story is your magic trick. It should answer these 3 questions as part of your speech:
Who are you?
What do you have?
Why should they care?
More on building business from speeches in the next several columns.