FIVE THINGS YOU NEED TO CREATE A HIGHLY SUCCESSFUL STARTUP
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“Nothing happens until something is sold” is the theme of one of my high school friends, a very successful entrepreneur. After reading THE REVENUE ACCELERATOR – The 21 Boosters to Launch Your Startup, he sent the following email.
“Allan, I still think these kids coming out of Votec, High School and also college need some insight on what’s going to be expected of them when they get into the business world and how different it is from an after school job an what management needs and expects of them. Many don’t realize that management and sales create the work so they have a job to put their expertise to work and make the equipment work.
” Nothing happens until something is sold.
” Promoting the person going from working with the tools to going into the office to the “behind the desk” environment to work need to know how to treat coworkers and how coworkers expect to be treated. A critical skill entrepreneurs need is “team management” and how to build it. This is an often overlooked attribute early stage enterprise entrepreneurs fail to recognize and is a leading cause of startup failures.
As Mary Bara, President and CEO of General Motors cautions, “You must explain the “why” in order to achieve the “what”. Nothing happens unless something is sold. #team #entrepreneur #entrepreneurs #startup
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BUSINESS ETHICS? REALLY? YES!
Possessing a high standard of business ethics is an absolute requirement for successful entrepreneurs. Moral standards should steer your decisions. According to the American Marketing Association Statement of Ethics in 2014, all businesses should hold the following ethical values:
Honesty: be forthright in dealings with customers and stakeholders.
Responsibility: accept consequences for marketing decisions and strategies.
Fairness: balance justly the needs of the buyer with the interests of the seller.
Respect: acknowledge the basic human dignity of all stakeholders.
Transparency: create a spirit of openness in marketing operations.
Citizenship: fulfill the economic, legal, philanthropic, and societal responsibilities that serve stakeholders.
An Interview With Tyler Gallagher
Authority Magazine
Ok super. Dr. Colman, here is the main question of our interview. Many startups are not successful, and some are very successful. From your experience or perspective, what are the main factors that distinguish successful startups from unsuccessful ones? What are your “Five Things You Need to Create a Highly Successful Startup?” If you can, please share a story or an example for each.
In order to get others to notice and ultimately decide to purchase what you’re selling, here are five essential tips.
1. Create a marketing strategy. First, make sure you look at the potential marketplace for your product or service. Overwhelmingly, entrepreneurs, financiers, executives indicate that the single biggest mistake startups make is not looking at the market before beginning.
2. Develop your brand. A brand is not a logo. It’s not just an isolated image and tagline. It’s the feeling or essence of what you’re producing that ultimately resonates with buyers. Jeff Bezos said, “Your brand is what stays in the room after you leave the room.”
3. Know your prospects’ business inside out. I always encourage new “sellers” to learn their prospects’ industries, their products, their real decision makers, and what internal pressures they may be experiencing. This helps to formulate those questions that are so critical to learning their needs and which of your solutions and benefits will fit.
4. Prioritize building relationships. We place high value on building trust and establishing goodwill in every interaction. Our key strategy is “Find ’em; meet ’em; get ’em; keep ‘em.” Once you have a new client, customer, or even prospect, keep them.
5. Identify financing opportunities. As I noted earlier, it’s difficult to obtain financing. You must first get your house in order. Potential lenders will want to examine your business plan, financial projections, revenue drivers, capital needs, marketing plan, customer lifetime value plans, and organization documents.
This was very inspiring. Thank you so much for the time you spent with this. We wish you continued success and good health!
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