Author: Allan Colman
Thankyou Jeff for a great review
A few weeks back, I attended a Keynote “The Profit Lab” and a follow-up seminar led by Dr. Allan Colman. It was focused on building new revenue using methods that will be helping me grow. I’m already putting several of the potential accelerators into action.
Show “Em You Mean Business
Show ‘Em You Mean Business – Your Presentation
Phase III. CLIENT PROSPECTING PLAN
• Be ready to answer any and all questions.
• Be transparent, direct, and confident.
• Support your presentation with take-aways, visuals, and detailed success stories from previous and current clients.
• Stress your firm’s interest, qualifications, and commitment your similar and successful experiences.
DIRECTLY FROM OUR SEMINARS
PHASE 2 OF PROSPECTIVE CLIENT PLAN – Directly from our seminars.
The Closers Group 4-Phase Prospective Client Plan.
To make sure your firm’s representatives are ready to meet with a client, you’ll want to implement the following 4-phase preparedness plan:
Phase Two: Make a Connection.
• Make sure there are clear lines of communication between your company and the client. Assign internal contacts to appropriate people within the company.
• Communicate with management to learn about additional opportunities.
• If you already have a relationship with the company, reinforce it in a positive manner with regular, open communication.
Meeting with your prospects takes you a step closer to the heart of the CLOSING ZONE, so ensure you and your colleagues are prepared. The more that you know about your prospects, clients, and what to expect, the better your chances are of locking up another win by securing new business.
To achieve victory, a meticulous 4-Phase Prospective Client Plan is essential. Thorough research, clear communication, impactful presentations, and diligent follow-up are the keys to success. Combine this with the Closers Group’s 4-Step Approach, differentiating marketing, business development, business generation, and client retention, to dominate the competition and secure a prosperous future for your professional service firm.
# Sales Acceleration # Building Relationships # Entrepreneurship
Phases 2 and 3 of “CLOSING THE DEAL”
2. Meet ’em: Making Connections and Seizing Opportunities
“Meet ’em” carries a dual meaning: first, it emphasizes the importance of sitting down with clients and prospects to increase business and reach the coveted Closing Zone. Second, it encourages sales professionals to get out there and make connections once the best prospects have been identified. Attend industry conferences and events to encounter and interact with key decision-makers, in-house counsel, business executives, and human resources administrators who may have pressing problems that need solving.
3. Get ’em: Continuing to Expand Your Prospect Base
The process of meeting new prospects doesn’t end with securing one contract. To “get ’em” continually, you must persistently connect with new potential clients. Leverage your existing clients by seeking introductions to their colleagues, business unit executives, and peers at non-competing organizations. Cultivate relationships further by arranging lunch meetings to discuss business challenges and future opportunities. Invite prospects to attend conferences or panel discussions that align with their interests and needs. Demonstrating your commitment to helping them solve problems is key to fostering trust and gaining repeat business.
#Sales Skills #Entrepreneurship #Accelerate Revenue