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Author: Allan Colman

9 KEYS TO GROWING NEW BUSINESS – Your Elevator Pitch

Written by Allan Colman on . Posted in Allan Colman, Asking for Business, Attorney Marketing, Business Development, Law Firm Marketing, Marketing for Law Firms, Practice Group Leaders.

You now know the 5 questions to ask in order to improve your Elevator Pitch. Now you have to use it! Here are some “platforms” that may not have occurred to you. Give it :
1. To another parent on the playground or at the dog park;
2. At a charitable or business dinner where others at your table are business professionals;
3. At the first meeting with a new client;
4. To the person sitting next to you on an airplane;
5. In the courtroom hallway;
6. At the car wash;
7. At your church or temple;
8. At the supermarket;
9. Any time you have about 60 seconds to speak to another person.

Once you get the hang of it and achieve a comfort level talking to people you meet daily, you will find more opportunities to deliver your pitch. AND, don’t forget to provide an opportunity for people you meet to deliver their own elevator speeches.

www.allancolman.com

IS IT TOO LATE FOR CUBAN CIGARS?

Written by Allan Colman on . Posted in Business Development, Client Retention, Law Firm Marketing, Marketing for Law Firms.

If only the President had loosened relations with Cuba sooner, many of you would be buying Cuban Cigars for holiday gifts for your top clients. Perhaps we should celebrate FESTIVUS, the new holiday established by Kramer in the Seinfeld show and make this the key celebration?

In any event, a very happy Christmas, Chanukah, Kwanza, and Chinese New Year to you all.

8 Essential Business Development Questions, III.

Written by Allan Colman on . Posted in Asking for Business, Attorney Marketing, Law Firm Marketing, Marketing for Law Firms.

The last two steps in this series may be the most difficult for you to take.

7. DO you follow up after receiving an adverse decision on retaining your firm? We cover tactics to use in this situation including “MAXIMIZING REJECTION” in our book, “OWN the ZONE – Dominate the Competition. (find it in this website or www.allancolman.com) In other words, make lemonade from lemons.

8. ARE you asking them to take a risk by promoting you, approving your proposal or funding your request? And if so, what pragmatics will you bring to the table to help them overcome their fear of risk?

8 Essential Business-Growth Questions – Part II.

Written by Allan Colman on . Posted in Allan Colman, Asking for Business, Attorney Marketing, Law Firm Marketing, Marketing for Law Firms.

Where, who and what were the first 3 questions in our previous blog. The next 3 Essential questions to ask about growing business are:

4. HOW do they prefer to communicate? Observe and ask; again you are looking for opportunities using their preferred communications style, and closing in on them.

5. WHY not use performance reviews and incentive discussions to demonstrate your support for the organization. Come prepared to these events and use your proposals, past and present, to embed the “go-to” image and reputation.

6. DO you know who your decision makers listen to? What are their concerns with their own path of advancement? And do they really listen? Are you also building relationships with the higher-up decision makers? Mary Barra, the new CEO at General Motors, certainly did.

8 Essential Business-Growth Questions

Written by Allan Colman on . Posted in Allan Colman, Asking for Business, Attorney Marketing, Law Firm Marketing, Marketing for Law Firms, Practice Group Leaders.

Here are the first 3 of the questions you must ask yourself and your team if you expect to have an impact on growing business. They are not the usual questions you may have heard before.

1. WHERE do you currently fit into the organization’s structure and how decisions are currently being made?

2. WHO are the people to build relationships with? You can’t be all things to all people, including those who are competing with you.

3. WHAT communication media and methods are available to you to sell your message? Internally, look for opportunities to get face-to-face. Externally, know where they go, what they read, where they play, what community or non-profit groups they are involved with, and see them there!

Our next column will tackle questions 4-6.

Go to our services page for more detail at www.closersgroup.com/services.

Is Your Firm Positioned to Grow New Business in 2015?

Written by Allan Colman on . Posted in Allan Colman, Asking for Business, Attorney Marketing, Law Firm Leadership, Law Firm Marketing, Marketing for Law Firms.

All too often we find firms where their lawyers are ready-to-go but the firm’s support structure inhibits growth. Our new BUSINESS DEVELOPMENT RAPID ASSESSMENT provides an overview for a firm, practice area or office of:
• What is currently effective?
• What is not utilized?
• How to enhance impact?
Within two weeks of your completing 15 confidential questions, our Group will provide a strategic analysis focusing on maximizing your firm’s current Marketing and Business Development:
• Structure;
• Assets;
• Underperforming assets;
• Underutilized opportunities;
• Business Growth enhancements.
A confidential written Assessment will be returned to you within two weeks and includes a conference call or in-person meeting. Following that discussion, we will provide a timeline with specific tactics to build new business, grow prospects and begin establishing a long-term pipeline.

For a minimal fee, your firm, practice area or office will have a STRATEGIC BUSINESS DEVELOPMENT ACTION PLAN for 2015.

acolman@closersgroup.com.or
fmims@closersgroup.com
www.closersgroup.com

2015 – WILL YOU DEVELOP NEW BUSINESS?

Written by Allan Colman on . Posted in Attorney Marketing, Business Development, Law Firm Leadership, Managing Partners, Marketing for Law Firms, Practice Group Leaders.

Is your firm really ready to grow new business next year? All too often we find firms where their lawyers are ready to go but the firm’s support structure inhibits growth. Our new BUSINESS DEVELOPMENT RAPID ASSESSMENT provides an overview for a firm, practice area or office of:

* What is currently effective?
* What is not utilized?
* How to enhance impact?

Within 2 weeks of your completing 15 confidential questions, our Group will provide a strategic analysis focusing on maximizing your firm’s current Marketing and Business Development:

* Structure;
* Assets;
* Underperforming assets;
* Underutilized opportunities;
* Business Growth enhancements.

A confidential written Assessment will be returned to you within 2 weeks and includes a conference call or in-person meeting. Following that discussion, we will provide a timeline with specific tactics to build new business, grow prospects and begin establishing a long-term pipeline.

For a minimal fee, your firm, practice area or office will have a STRATEGIC BUSINESS DEVELOPMENT ACTION PLAN for 2015.

Click on the “contact us” button on this website, or send to acolman@closersgroup.com.

Turn Mistakes Into Marketing Opportunities

Written by Allan Colman on . Posted in Allan Colman, Attorney Marketing, Business Development, Client Retention, Marketing for Law Firms.

One of the most important lessons to be learned in professional services business is that when there’s a problem, it needs to be fixed right away. The process involves identifying a mistake, fixing it quickly, and making sure that your clients know what you’ve done to take action.

While no one wants to make mistakes, when one occurs, you have the opportunity to:

1. Identify how you responded to the situation:
2. Look at the relationships that you do have with clients and see how those relationships are
progressing;
3. Determine whether or not you are providing them the support and resources they need;
4. Examine what can be done to assist as their businesses continue to grow.

Having a prompt response to a mistake — and having a rapid fix — allows you to demonstrate how important client retention is to you.

Read more at www.ownthezonebook.com.

There's No Such Thing as a Cold Call

Written by Allan Colman on . Posted in Allan Colman, Asking for Business, Attorney Marketing, Marketing for Law Firms.

There’s no such thing as a cold call. I suggest simple tactics to identify previously unknown prospects so that a much “warmer” approach can be taken.

A Closers Group client with 15 years of experience was having difficulty identifying new prospects when he attended one of our business development workshops. After I suggested he review his law school alumni news letter, he noted that an earlier graduate had recently been promoted to a senior position for an international manufacturer. When he made contact with this gentleman he did not know, he linked the communication to the law school they had in common and pointed out a related European Union decision. Through that contact, he has been introduced to the world of international business and will be growing that practice.