Author: Allan Colman

We Did It! Amazon Best Seller

Written by Allan Colman on October 21, 2022. Posted in Allan Colman, Asking for Business, Business Development, Business Strategy, Entrepreneurial Startups, Entrepreneurship.

WE DID IT!!!
Thanks to you, THE REVENUE ACCELERATOR – THE 21 BOOSTERS TO LAUNCH YOUR STARTUP has earned an Amazon Best Seller!

Accelerator Chapter 21

” Mary Bara, President and CEO of General Motors once said, “People will do the what if they understand the why.” Our readers learn that if they do understand the “why” of actively moving from product/service development to sales, they now know the “how.”

Think of your business like a hot-air balloon. While it is still tied to the ground, it can only rise so high. It has to burn fuel just to stay a few feet above the ground. But once you cut loose the tether, it can rocket to the sky, go for miles, and grow. Businesses in the fledgling stages may feel that way too. It takes a lot of mental energy, a big learning curve, and persistence to get it to where it starts to pay off.

Having advised or mentored over 100 startups, I recognized early-on that a key to entrepreneurs’ future success was for them to begin thinking about their next steps while still deve #business loping their product/service. THE REVENUE ACCELERATOR Success Roadmap helps you in three major ways:

* Making your efforts more productive;
* Helping you concentrate on what really works;
* Providing a simple, visual system to set and track prospecting and
results.

Using the simple, non-time consuming Accelerators we suggest, you will be in a position to make that future product/service of yours successful.

I’m with you all the way” Allan Colman

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Sage Thought Leadership Podcast

Written by Allan Colman on October 17, 2022. Posted in Allan Colman, Business Development, Business Strategy, Entrepreneurial Startups, Entrepreneurship.

-Sage Thought Leadership podcast
dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.
https://lnkd.in/guSHUEJU

Link – https://lnkd.in/gVxqV76X
https://lnkd.in/ge3jkRhp

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THERE ARE NO GUARANTEES

Written by Allan Colman on October 11, 2022. Posted in Allan Colman, Business Development, Business Strategy.

THERE ARE NO GUARANTEES IN BUSINESS #business

In life and in business dealings, there are no guarantees. In my role as a business accelerator advisor, I’m often asked about the likelihood of success for various sales approaches. Rather than offering a definitive answer, I often draw on Jay Abraham’s responses to hypotheticals.
Will everything work out as well as we expect it to? Hardly.
Will some of the things we hope for not happen or turn out worse than we expect them to? Undoubtedly.
Will there be some things that turn out better than expected? Probably.
Will you uncover more opportunities as things progress? Yes, if you pay attention.
After hearing responses to the above questions, I typically ask “Will you do everything in your power to make the result of this business opportunity an outstanding success?”
Put the effort in. Then work, work, work until you see the results.

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Great Book Review – THE REVENUE ACCELERATOR – The 21 Boosters to Launch Your Startup

Written by Allan Colman on October 10, 2022. Posted in Allan Colman, Entrepreneurial Startups, Entrepreneurship.

Great Reviews – THE REVENUE ACCELERATOR

Inc., September 7, 2022, Martin Zwilling
“Many new business owners find the toughest hurdle to get over is not building an innovative solution, but selling it and exponentially scaling the business. To accelerate revenue and profit growth, you need innovative marketing strategies that go well beyond conventional advertising and distribution. I recommend you follow the principles outlined here to take the lead and hold it.” The Revenue Accelerator – The 21 Boosters to Launch Your Startup

Goodreads, September 27, 2022, Alexander’s Review
“It’s that mixture of brash, almost tough-talking confidence, along with genuinely objective knowledgeable passages that elevates this book. I felt like I was actually in good hands for once, rather than someone telling me how much I was so.”

Hollywood Digest, October 5, 2022, Garth Thomas
“He’s daring, uncompromising, and cuts through the white noise to present an almost overly concise view of how to succeed in business – particularly with the realization of one’s own enterprise – in the timeless echelons of workplace power.”

Also covered in StartupNation, Youngupstarts, CEOworld Magazine.

Book, Kindle, AudioCD at:

The Revenue Accelerator: The 21 Boosters to Launch Your Start-Up

amazon.com

5 MINUTES OR YOU ARE OUT THE DOOR

Written by Allan Colman on October 7, 2022. Posted in Allan Colman, Asking for Business, Business Development, Conversion Rate Optimization, Practice Pitch Meetings.

5 MINUTES OR YOU ARE OUT THE DOOR

One of my clients was an in-house labor counsel for a Fortune-500 company. She had been with a law firm for 10 years prior to her current job. Having made numerous pitches before starting her in-house position, she knew the type of research and approaches that would resonate.

Now, wearing a different hat, she found herself frustrated with how many outside vendors approached her, knowing nothing about their company’s products or competitors. She enforced a five-minute rule: If the salesperson did not demonstrate knowledge of their needs, challenges, and opportunities within the first five minutes of the meeting, out they went.

I asked her to tell me more about her rule. She was proud to say that the vendors who met with her learned the message quickly , and they “got right to it.” She found a similar rule was a useful tool among her own team as well.
Their meetings:
·       Got right to the point
·       Did not waste anyone’s time, and
·       Resulted in clear and concise decisions.

WOMEN ENTREPRENEURSHIP REPORT

Written by Allan Colman on October 5, 2022. Posted in Allan Colman, Business Strategy, Entrepreneurship.

WOMEN ENTREPRENEURSHIP REPORT

We are moving in the right direction! In 2020, both the Women Entrepreneurship Report and the African American Women Entrepreneurship Report noted that investments for women and minority-owned businesses have gone up, with total capital increasing from $5,000,000 in 2016 to 35,000,000 in 2019.

The statistics in the Women Entrepreneurship Report also showed that women and minorities are actively sourcing funding as follows:
35.38% Finding and working with small business development centers.
34.38% Incubators.
34.38% Co-working spaces.
28.13% Business accelerators.

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YOUR LOGO IS NOT YOUR BRAND

Written by Allan Colman on October 5, 2022. Posted in Uncategorized.

YOUR BRAND IS NOT A LOGO

5 tips for a new startup to market and build it’s presence. A big hurtle I see often is making the leap from a new product to selling it.

My personal favorite is Number 2, branding. Your brand is not simply a logo, a brand is what describes you. It’s what people remember about you or your company after you leave the room.
#tipsforsuccess #branding #marketingadvice

BOOMERS TO Z’ERS

Written by Allan Colman on October 4, 2022. Posted in 4 GENERATIONS, Allan Colman, Business Development, Business Strategy, New Business Development.

BOOMERS TO Z’ERS

It goes almost without saying that different groups interpret messages differently. Using the correct message channel requires careful preparation. Encoding a clear message is more complicated today because selling your product or service may be of interest to any of the four major generations currently vital and active in our world.

·       Baby Boomers: Born between 1946 and 1964, Boomers are a group with significant incomes who are looking for solutions in selecting products and services.
·       Gen Xers: Born between 1965 and 1977, Gen X is a smaller group than the Boomers. With their kids no longer their main focus, their tastes for products and services are in flux. Selling to them requires more detailed research on specific needs and concerns.
·       Millennials: Born between 1978 and 1994, Millennials are beginning to collect savings and they work well with technology. Concerned with costs, they spend more time analyzing purchasing options and waiting for sales or specials, and they want to see others successfully using a product or service before committing.
·       Gen Z: Those born since 1995 think and act online. They are “digital natives” and want to hear from you via text, call, Zoom, etc. As this group matures, they will have a greater impact on the economy and be in control of significant purchasing decisions.

Your product or service will require completely different sales approaches depending on which generation you’re marketing to. You may limit your targeting ultimately to only one or two of these groups. Spend time researching the survey data and demographic details of each group and take special note of their differences. These will impact how you tailor the need and use for your product to them.

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BUILD BUSINESS WITH DISTRIBUTION DEALS

Written by Allan Colman on October 3, 2022. Posted in Allan Colman, Business Development, Business Strategy, New Business Development.

BUILD BUSINESS WITH DISTRIBUTION DEALS

A major cost for many start-ups that develop physical products is storing and distributing their products. One shortcut to the market is establishing a relationship with a distributor who services your marketplace, otherwise known as a distribution deal. In the beginning, Made for Success was a two-person company operating a book publishing company out of a residential home. Lacking warehouse space and shipping infrastructure, the company didn’t have the essential infrastructure to expand.

The company started to research solutions and identified a distribution company called Ingram Publisher Services, a division of the world’s largest book distributors. Ingram, a multibillion-dollar company representing hundreds of mid-tier book publishers, created this solution to provide distribution and sales infrastructure.

Upon signing the deal, Made for Success instantly had access to five distribution centers domestically and three distribution centers internationally to store and sell books. The company could also print inventory in four countries across the globe, all integrated into complex operational infrastructure for storing, selling, and invoicing. Within a short period of time, Made for Success books were available globally. Otherwise, it would have cost the company millions of dollars to build out. In return for the distribution infrastructure, Ingram Publisher Services receives a percentage of the wholesale revenues from each book sold.

Distribution deals bring numerous advantages, including decreased time to market and access to infrastructure that is beyond the scale of a company like Made for Success. Odds are, if you operate a start-up, there are distributors in your industry who can help provide the ability to scale your business at a fraction of the cost of building it yourself.