Are You Winning More or Losing More New Business?

Written by Allan Colman on March 11, 2015. Posted in Asking for Business, Business Development, Law Firm Marketing, Marketing for Law Firms.

In our work with clients, we find they often do not take the time to evaluate what works and what doesn’t work in their prospecting, pitch and proposal meetings. Take time to consider the following:

1. Is your proposal/presentation materials format fresh and updated?
2. Have you tested different conversion approaches?
3. How carefully, and updated are the actual “talking points” and “pain points” the client is worried about?
4. Do you and your teams practice the meeting pitches prior to and conduct a post mortem after a meeting?
5. Are you sending the right team composition to the prospecting meetings?

Additional questions will follow in our next blog.

Go to our services page at www.closersgroup.com for more details.