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An Agonizing Excuse for Not Marketing – “I failed once; why try again?”

Written by Allan Colman on . Posted in Asking for Business, Attorney Marketing, Conversion Rate Optimization.

This is the most agonizing excuse for not marketing, “I failed once; why try again?” Stop the agony and join post-mortem firm reviews on proposals that failed. Take advantage of your firm’s business development training and other professional development programs such as client retention and client management. And learn the value of slugging away.

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