What Are 90% of Attorneys Missing?

We were stunned to learn that 90% of attorneys are missing a major key to new business development – asking for referrals. This observation came from Marketing Directors in last year’s U.S. and Canada survey on client retention. And when attorneys themselves responded, 10% said “none” asked for referrals and 78% were “not sure.”

What the survey unfortunately demonstrates is the enormous loss of new business opportunities. Just because they haven’t been to see you or called you in a while does not mean clients are unhappy, but what if they were? You would only find out if you spoke with them. And if you lose track of them, it is your own fault if they begin using another firm.

So stay in touch and ask for referrals.