9 KEYS TO GROWING NEW BUSINESS – Your Elevator Pitch

Written by Allan Colman on December 22, 2014. Posted in Allan Colman, Asking for Business, Attorney Marketing, Business Development, Law Firm Marketing, Marketing for Law Firms, Practice Group Leaders.

You now know the 5 questions to ask in order to improve your Elevator Pitch. Now you have to use it! Here are some “platforms” that may not have occurred to you. Give it :
1. To another parent on the playground or at the dog park;
2. At a charitable or business dinner where others at your table are business professionals;
3. At the first meeting with a new client;
4. To the person sitting next to you on an airplane;
5. In the courtroom hallway;
6. At the car wash;
7. At your church or temple;
8. At the supermarket;
9. Any time you have about 60 seconds to speak to another person.

Once you get the hang of it and achieve a comfort level talking to people you meet daily, you will find more opportunities to deliver your pitch. AND, don’t forget to provide an opportunity for people you meet to deliver their own elevator speeches.