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8 Essential Business-Growth Questions – Part II.

Written by Allan Colman on . Posted in Allan Colman, Asking for Business, Attorney Marketing, Law Firm Marketing, Marketing for Law Firms.

Where, who and what were the first 3 questions in our previous blog. The next 3 Essential questions to ask about growing business are:

4. HOW do they prefer to communicate? Observe and ask; again you are looking for opportunities using their preferred communications style, and closing in on them.

5. WHY not use performance reviews and incentive discussions to demonstrate your support for the organization. Come prepared to these events and use your proposals, past and present, to embed the “go-to” image and reputation.

6. DO you know who your decision makers listen to? What are their concerns with their own path of advancement? And do they really listen? Are you also building relationships with the higher-up decision makers? Mary Barra, the new CEO at General Motors, certainly did.