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8 Essential Business-Growth Questions

Written by Allan Colman on . Posted in Allan Colman, Asking for Business, Attorney Marketing, Law Firm Marketing, Marketing for Law Firms, Practice Group Leaders.

Here are the first 3 of the questions you must ask yourself and your team if you expect to have an impact on growing business. They are not the usual questions you may have heard before.

1. WHERE do you currently fit into the organization’s structure and how decisions are currently being made?

2. WHO are the people to build relationships with? You can’t be all things to all people, including those who are competing with you.

3. WHAT communication media and methods are available to you to sell your message? Internally, look for opportunities to get face-to-face. Externally, know where they go, what they read, where they play, what community or non-profit groups they are involved with, and see them there!

Our next column will tackle questions 4-6.

Go to our services page for more detail at www.closersgroup.com/services.