8 Essential Business Development Questions, III.

Written by Allan Colman on December 17, 2014. Posted in Asking for Business, Attorney Marketing, Law Firm Marketing, Marketing for Law Firms.

The last two steps in this series may be the most difficult for you to take.

7. DO you follow up after receiving an adverse decision on retaining your firm? We cover tactics to use in this situation including “MAXIMIZING REJECTION” in our book, “OWN the ZONE – Dominate the Competition. (find it in this website or www.allancolman.com) In other words, make lemonade from lemons.

8. ARE you asking them to take a risk by promoting you, approving your proposal or funding your request? And if so, what pragmatics will you bring to the table to help them overcome their fear of risk?