Allan ColmanAllan Colman• You• YouRevenue Accelerator Expert 🚀 | Speaker 🎤 | Professor of Marketing 👨🏫 | Author of The Revenue Accelerator 📘Revenue Accelerator Expert 🚀 | Speaker 🎤 | Professor of Marketing 👨🏫 | Author of The Revenue Accelerator 📘6m6m
5 WAYS TO OVERCOME REJECTION
“Nothing will work unless you do.” Maya Angelou
What? Maximize Rejection? YES! Let’s say a proposal was not accepted. Don’t just discard their decision. Consider these 5 tools to beat them and others in the future:
1. Remember Peter Drucker’s “Creative Abandonment” approach. If something is not producing and looks as though it won’t, abandon it. Put it on the back burner for potential future business.
2. Make sure you have a Client Recovery Plan. There will be bumps along the way, so have your responses prepared ahead of time.
3. Conduct “post mortems” on every pitch and proposal, whether successful or not.
4. Make sure you know who the real, economic decisionmakers are.
5. Practice your pitches and then practice some more.
Continuing to utilize these 5 key steps will build your confidence in marketing and your sales successes will increase.
“Nothing will work unless you do.” Maya Angelou
What? Maximize Rejection? YES! Let’s say a proposal was not accepted. Don’t just discard their decision. Consider these 5 tools to beat them and others in the future:
1. Remember Peter Drucker’s “Creative Abandonment” approach. If something is not producing and looks as though it won’t, abandon it. Put it on the back burner for potential future business.
2. Make sure you have a Client Recovery Plan. There will be bumps along the way, so have your responses prepared ahead of time.
3. Conduct “post mortems” on every pitch and proposal, whether successful or not.
4. Make sure you know who the real, economic decisionmakers are.
5. Practice your pitches and then practice some more.
Continuing to utilize these 5 key steps will build your confidence in marketing and your sales successes will increase.