Is Your Firm Really Ready for New Business Development?

In order to bring in new business, by combining marketing, business development and business generation skills, your “people” need to understand:

* Perception dynamics;

* Client retention tactics;

* Relationship building;

* Value of speeches and panels;

* Multi-uses of publications;

* Diversity;

* Pro-bono work;

* Community participation.

What other elements would you add?