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Our Office Has Great Attorneys But Our Revenue Is Flat.

Written by Allan Colman on . Posted in Attorney Marketing, Business Development, Law Firm Leadership, Law Firm Marketing, Marketing Partners.

PROBLEM: Our firm has great attorneys but our revenue is flat.

RESPONSE: Organize and attack. Indoctrinate the lawyers in a basic Business Development truism: that clients and prospects don’t care about how great the attorneys are. They assume that to be the case. They care about what those great attorneys can do for them.

RESULT: The effect of such and enhanced client service mentality will — not only unearth new prospects — but develop mew business from existing clients.