12 Essential Practices for New Business Development

Written by Allan Colman on February 23, 2016. Posted in Allan Colman, Business Development, Content Marketing, Conversion Rate Optimization, Email Marketing, Law Firm Marketing, Leadership.

Why isn’t everyone in business living in an ACCELERATOR ZONE for new business development?

We find in our work that a primary reason is that most people don’t know what ingredients are necessary for marketing and new business development. 36ixty Corp. has identified 12 essential practices that lead business leaders to new business success. They are:

Branding
Leadership
Strategy
Communication
Team
Value creation
Core story
Marketing
Sales
Customer experience
Revenue, and
Systems to manage all of these.

These 12 are not and end-all, cure-all or a series of magic pills. What they are equates to a BUSINESS ACTION MODEL, leading to marketing and sales leadership success. They are especially applicable to firms or companies managed by consensus or collegiality. Practicing them lead to more clarity, focus and execution in business development.